As the driving force behind design and toolkit development, we facilitated seamless execution and consistency across brand messaging. Additionally, we orchestrated calendar events and seasonal campaigns that resonated with our audience, while also managing smaller projects and press events with precision and creativity.

Our responsibilities extended beyond external communications to encompass internal communications strategies. We contributed to cafe design initiatives in both Dubai and the United Kingdom, as well as B2B marketing endeavours, showcasing Waitrose's commitment to excellence across diverse markets and platforms.